Red Bull Big Tune

Big Tune was Red Bull’s unique webisode and broadcast show based on then up-and-coming Hip Hop music producers looking for their big break.

The series goes from city to city having contests to see who’s the best unsigned producers across the country. Then a big finale happens in NYC to crown the Big Tune season winner. Our job was to create a show package that captured that idea and had an edgy feel without utilizing played out urban looks.

No bling, just style.