Taylor Swift Times Square Takeover

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about this project

Talk about a swift turnaround time! Our amazing creative partners at Disney+ came to us urgently needing help to promote the debut of Taylor Swift’s Eras Tour to the app. The idea they wanted to execute was to take over fourteen different digital screens in Times Square as well as over 20 different screens across other locations. We took over almost every single digital screen in Times Square for a full hour right before the special aired. What made the project even more intense was we had various create concepts on the screens so no two were exactly the same. The turnaround time for this one was about a week which would have been impossible if it weren’t for having amazing partners at Disney+ to help us execute our combined visions. We were so happy with how it all turned out from start to finish. Enjoy this edit showcasing the magnitude of the event!

storyboard

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