11840 jefferson blvd
culver city, ca 90230

310.836.7600 studio
310.836.7611 fax

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mothers cmxatics

client CMX

about this project

Water, comin’ atcha! Our amazing partners came to us for an entirely photo real spot after COVID interrupted plans for a live action shoot and asked us how we could help. Our focus for this spot was not only to create something beautiful but also showcase the products hydrophobic technology by simulating the water to animate to the original music created for this spot. That’s right! If you watch the water you will see it not only move naturally off the surface of the car but it also moves to key hits in the audio. Pretty smooth, huh? Enjoy!


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